Career coaching when AI is changing your work

Is coaching right for me if my job is changing because of AI?

Coaching is for you if new tools, automation or restructuring are changing what your role looks like, and you’re no longer sure where you fit. Maybe your tasks are shifting, your team is being reorganised, or you’re asking yourself whether to adapt, specialise or change direction. You don’t need a finished plan to start. If you feel stuck between worrying and wanting to act, that’s a good moment for coaching.

What makes these changes so stressful?

Change through AI often brings several pressures at once: uncertainty about the future of your role, a feeling of losing control, and the expectation to keep learning new tools on top of everyday work. Psychology calls this kind of strain technostress. I worked on it early: during the COVID-19 pandemic, I worked on a technostress project at MicroIO and developed a support plan for employees. Understanding where the stress comes from is often the first step to dealing with it. Coaching can help you do this early, before stress turns into burnout. If you already have symptoms of burnout, such as ongoing exhaustion, please see a doctor or psychotherapist first.

How does systemic coaching help with change at work?

Systemic coaching looks at your situation in its context, not only at you as an individual. A change at work affects your role, your team, your manager, your organisation and often your life outside work. Together we look at how these parts influence each other: which expectations are placed on you, where you have room to act, and which relationships support you. This wider view often reveals options that are hard to see when you’re in the middle of it.

What do we actually work on?

In our sessions we work on concrete questions, for example:

• Which of my strengths stay valuable as my role changes?
• How do I want to position myself in my team or organisation?
• How do I talk to my manager about my concerns or wishes?
• Should I adapt, specialise or look for a new direction?

We set a clear goal at the start and work towards it step by step, at your own pace.

Why work with a psychologist who knows tech from the inside?

João Jardim combines psychology with hands-on tech experience. He worked for about three years as a frontend and full-stack developer in Agile teams, so deadlines, sprints and fast-changing tools need no explanation. At TELUS Digital, he built a wellbeing programme from scratch inside a live generative-AI project, supporting employees across 16 languages and cultures. He knows from both sides how people experience AI-driven change at work.

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